Pedrali launch their new collections for outdoor and indoor living by bringing together some of Italy’s most exciting creative talents to mastermind striking visuals that convey the brand’s playful yet classic aesthetic.

Set within a wild Portuguese landscape of cork oaks and umbrella pines, the striking Casa 3000, a home designed by the firm Rebelo de Andrade, is unusual, fantastical and yet, familiar. It is the studio’s marriage of classical shape with an unexpected colour that sits perfectly with the Italian furniture brand’s oeuvre, setting the scene for Pedrali to launch their new collections.

Featuring new work by international designers and studios such as Eugeni Quitlett, Luca Casini, CMP Design studio, and Pio and Tito Toso, the new collections feature indoor and outdoor furniture and accessories.

From the curved aluminum tubular frame and slatted wood seats of the Soul chair and the Tribeca Collection - a modern reinterpretation of classic Sixties patio furniture to the sleek, almost-there presence of the wireless Giravolata lamp, Pedrali’s proposals for al fresco living explore classic forms with contemporary twists. 

A diverse selection of elegant pieces for the indoors - such as the ash plywood Jamaican armchair, the Fluxo table, and Folk chair- reasserts the ideals of simplicity. The Vic chair designed by French designer Patrick Norguet adds further refinement to Casa 3000’s monochrome interiors that also feature the Tamara suspension lamp by Basaglia Rota Nodari and the strikingly linear Baliba table designed by Pedrali’s in-house R&D team.

Shot by Italian photographer Andrea Garuti, curated by Studio FM and styled by Studio Salaris, these images convey the brand’s commitment elegant living and characterful design.

In 2019, Pedarli made its Middle East fair debut at Downtown Design. To find out more about Pedrali furniture, click here.