Founded by Jwana Hamdan, the eponymous brand aims to be the first outdoor design brand where Italian design meets a cosmopolitan Middle Eastern-inspired cultural heritage.
Through it's dreamlike inspirations the brand creates original and unique outdoor environments which become places to live and cultivate a new form of conviviality by finding true luxury in hospitality, quality of relationships and durable objects. The visual identity of the brand tells the story of the founder's world with a refined figurative language, rich in contaminations and suggestions, where the colors black, white and gold dominate and a style of dreamy but never detached elegance.
Founder Jwana Hamdan, an Italian entrepreneur of Lebanese descent, looks to tradition of both Italian and Middle Eastern to reinterpret it with a contemporary taste. Each design demonstrates detail and innovation, high quality and transmits the brands values linked to a shared cultural and social heritage.