Italy

Flou

Flou is an Italian design-led brand, founded in Meda in 1978 by Rosario Messina, that pioneered the modern textile bed with fully removable upholstered covers. Since then, Flou has evolved into “total living,” offering a full range of high‑end sleep‑centric furniture, from mattresses and pillows to sofas and wardrobes, spread across more than 50 countries.

Flou’s journey has been marked by continuous innovation, earning prestigious awards like the "Compasso d’Oro." Under the leadership of Rosario Messina, the company evolved into a global leader in sleep culture, now run by his children. Expanding from beds to “total living” solutions, Flou’s commitment to design, sustainability, and quality resonates worldwide.

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An annual platform for the local creative community, the UAE Designer Exhibition showcases emerging creative talent and budding designers in a curated feature situated within the Downtown Design fair, with the aim of enhancing visibility for early-career UAE designers, expanding their networks and providing commercial opportunity.

‍Supported by Dubai Culture & Arts Authority, the UAE Designer Exhibition presents a showcase of independent designers and studios who design with purpose, innovate beyond tradition, and draw from cultural narratives through contemporary aesthetics and modern fabrication techniques.

Contributing to the development of a diverse local creative scene, the UAE Designer Exhibition will return to Downtown Design 2026, taking place 4–8 November in Dubai Design District. The exhibition offers visibility to a wide audience of B2B and B2C visitors, alongside opportunities for mentorship with internationally renowned figures from the creative industry, as well as potential participation in showcases taking place globally.

Flou is an Italian design-led brand, founded in Meda in 1978 by Rosario Messina, that pioneered the modern textile bed with fully removable upholstered covers. Since then, Flou has evolved into “total living,” offering a full range of high‑end sleep‑centric furniture, from mattresses and pillows to sofas and wardrobes, spread across more than 50 countries.

Flou’s journey has been marked by continuous innovation, earning prestigious awards like the "Compasso d’Oro." Under the leadership of Rosario Messina, the company evolved into a global leader in sleep culture, now run by his children. Expanding from beds to “total living” solutions, Flou’s commitment to design, sustainability, and quality resonates worldwide.

Past Participants

Italy

Kartell

Kartell, since its formation back in 1949, has become well-known and well-loved for it unique products and commitment to innovation.

UAE

Urban Nest

Founded by Janaika Elders, urban nest is a Dubai-based design concept store and B2B supplier serving both design-conscious homeowners and the hospitality industry across the Middle East.

USA

Ceramicah

Ceramicah is a Los Angeles-based ceramics studio founded by Micah Blyckert and Alexandra Cadiz, creating hand-crafted pieces with sculptural forms and earthy finishes inspired by natural landscapes.

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Lead Supporter

Flou

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