At this year’s Downtown Design, leading brands and studios come together through a series of immersive pop-up experiences celebrating design as a form of dialogue between eras, materials, and cultures. Each collaboration transforms space into storytelling, merging craftsmanship with contemporary sensibility to create moments of discovery across the fair.

Cosentino will present 1930, a contemporary lounge experience, inspired by the charm of Art Deco speakeasies, designed by Etereo. 1930 by Etereo reinterprets Cosentino’s signature materials through geometry, texture, and nostalgia. The result is an atmosphere of timeless sophistication, and a tactile journey into the golden age of design.

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Returning for its third edition Casa Milano’s, Talking Walls once again transforms their showroom into a creative canvas. Leading design studios including MMAC, Mimar, KCA International, Interspace, Ema Studios and Cherwell to explore expression through surface and form, turning everyday materials into statements of art and identity.

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Marking its Dubai debut, Italian Maison Buccellati presents an immersive pop-up designed by david/nicolas, where high jewelry and silverware meet sculptural form. Inspired by seashells and desert tones, the installation fuses heritage with modern refinement, creating a poetic celebration of craftsmanship and enduring beauty.

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In a collaboration bridging Scandinavian and Middle Eastern sensibilities, Nordic Homeworx and Styled Habitat unveil Nordic Cabin, a multi-sensory retreat inspired by Swedish forests and the architectural language of the UAE. Through storytelling and sensory design, the pop-up highlights the natural warmth and sustainability of Kährs wood flooring.

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Making its Dubai debut, Stellar Works collaborates with Calico Wallpaper under the creative direction of Emirati designer Omar Al Gurg. The installation embodies a dialogue between craft and culture, where material and narrative merge into a refined design statement.

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Together, these collaborations reaffirm Downtown Design’s role as a platform where ideas, materials and traditions meet, shaping an evolving language of design rooted in dialogue, discovery and creative exchange.