24.9.2014
Downtown Design Preview Tour In KSA

Downtown Design preview tour for October fair heads to KSA 29 and 30 September.

Design professionals and enthusiasts in the Kingdom of Saudi Arabia will have a unique opportunity to get an exclusive preview of this year’s Downtown Design, held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman of the Board of Directors of Dubai Culture & Arts Authority. 

The first event will take place in Riyadh on Monday, 29th September at Gallery Design in Mohammadia District and on 30th in Jeddah in Al Furusiya Marina’s Yacht Club & Boutique Gallery. The Kingdom’s leading architects, developers, and interior designers are invited to attend.

Fair Director Cristina Romelli Gervasoni will unveil some of the key highlights of the fair that has adopted the theme of “Original Design”. This will include a detailed preview of the installations and workshops that will be taking place at the fair together with an overview of the speakers and the business track presentations that will make part of the conference element of the fair in The Platform auditorium. Some of the world’s most iconic global design brands will be showcasing their latest innovations including the likes of Emeco, Fritz Hansen, Gaggenau, Herman Miller, Louis Poulsen and Vitra.

Events such as Downtown Design demonstrate the commercial benefits of operating in the GCC and the huge potential the entire region holds for international brands.  Downtown Design offers a platform for design brands to capture the significant real estate developments across the GCC. 

“Downtown Design is a unique concept: it is a fair that focuses on quality and original design, giving companies who place emphasis on design, craftsmanship and originality at the heart of everything they do and offer a consistently exception  standard in terms of quality,” said Cristina Romelli Gervasoni. “The fair provides a platform that helps these global brands access the regional market, offers them an opportunity to network with the region’s design professionals and generally promotes the growing significance of design in our cities.”