USM has been designing modular furniture for over 40 years and to display its timeless and classic approach to style and quality, they are providing the furniture for the reception area at the entrance to Downtown Design and the media booth.
Made from steel and chrome and following an instantly recognisable modular format, USM Modular Furniture Haller have managed to create the most important element when it comes to defining yourself in the market – a strong brand. For over 40 years, the furniture which slots together to make itself functional in almost any professional or domestic situation, has been providing both quality and reliability.
In 2001, the artistic character of USM was accepted into the Design Collection of the Museum of Modern Art (MoMa) in New York and it continues to become an international staple across many fields of the design industry.
Locally, we can see examples of it in Dubai International Financial Centre’s Magazine Shop and, at Downtown Design, USM furniture will populate both the reception area and the media booth.
Tilton Patterson, the operations manager for Star Office, the Middle East distributors USM Modular Furniture says that it is a great opportunity to spread awareness about the brand as well as supporting the event.
“We are interested in Downtown Design because it is promoting design in Dubai but it also has a deep focus on quality. We took this opportunity to educate people about the USM brand and to show people how multi-functional the furniture can be.”
As the reception area and media booths require very different functions, they provide the ideal platform for USM to showcase the qualities of their designs.
“I think education starts anywhere and this puts us in a position to make architects and interior designers more aware of what is around. The local public are also an important audience for us. Our target aim is to talk to people and inform them of USM and hope that they see those value that we hold so proudly.”
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