Part of Downtown Design’s onsite activations during Dubai Design Week, Associative Design presented a conceptual showcase spotlighting the diversity of Portuguese design.

Established by the Portuguese Association of Wood and Furniture Industries (AIMMP), Associative Design strives to raise the profile of Portuguese design globally. Within a conceptual Portuguese home that was staged at Dubai Design District (d3), they brought the flair and creativity synonymous with their brands to the Middle East.

At the intersection of artisanship and technology, Portuguese creativity draws parallels with the Middle East’s design scene. Associative Design’s selection of brands – ranging from furniture and lighting to home accessories and textiles – mirrors this unique design culture.

For the showcase titled ‘The Best of Portugal’, Associative Design have selected 18 brands that spoke to the growing demand for contemporary design solutions in the Middle East across residential, hospitality and commercial sectors.

They included: Ferreira de Sá Rugs, João Bruno Design and Achilles since 1905 who showcased unique carpets, furniture and metal accessories that highlighted the rigor and quality of Portuguese craftsmanship. Known for their creative partnerships with prestigious international designers, fine porcelain atelier Vista Alegre  presented new work developed in collaboration with Ross Lovegrove and others.

Reflecting Portugal’s commitment to conscious design, brands included Around the Tree, DeFontes, Malabar, Homel Design Furniture and Creative Mary, amongst others, presented their latest collections that marry sustainability with high-craft and material innovation.

Open across the entire duration of Dubai Design Week, 9-14 November 2020, ‘The Best of Portugal’ was located at Dubai Design District (d3), Building 6 (R02). Brands that participated are also be featured in the Downtown Design 2020 Digital Fair that launched on 9 November.