1+1+1

1+1+1 is an experimental collaboration between designers from three Nordic countries  – Hugdetta from Iceland, Petra Lilja from Sweden and Aalto+Aalto from Finland. The project examines and reimagines objects by having each studio design an object consisting of three distinct parts and then mixing the parts up into unpredictable combinations. A set of rules are agreed upon but no information is shared during the process in order not to influence the design work. The project started in March 2015 at DesignMarch in Reykjavik where each studio designed a floor lamp. The results – 27 different lamp compilations were totally unpredictable, ranging from strange to exhilarating. For Helsinki Design week in 2015 the group took on a new object – the cabinet. For Stockholm Design Week 2016 – the mirror and for DesignMarch Reykjavik 2016 – the candleholder and as it continues a collection takes shape. 1+1+1 is a rare kind of collaboration with no compromises as each studio designs their objects according to their own philosophy. Combining the different parts into new combinations is an almost brutally concrete form of cooperation.