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Jaipur Rugs is an Indian company that combines the pursuit of profit with the spreading of kindness, with the aim of benefiting all the people sitting around its rugs; customers, artisans, local communities, employees, suppliers, buyers and partners.

Headquartered in Jaipur and working with artisans spread across five Indian states, the company holds a branch in the United States called Jaipur Living. Through its worldwide distribution network, its rugs reach more than 60 countries around the world, from Milan to Paris, Beijing and Moscow.

Founded in 1978 by NK Chaudary, Jaipur Rugs revolutionized the carpet industry by creating an entirely new business model – working directly with artisans and empowering them and their communities with a sustainable livelihood.