The region’s annual destination for contemporary design, Downtown Design attracts leading A&ID professionals and industry decision makers from the Middle East, Africa, South Asia and beyond, alongside top-tier public visitors from HNWIs to local homeowners and design enthusiasts, looking to discover, buy or commission.
Complemented by a line-up of creative showcases, activations and industry events, with an emphasis on commercial opportunity and extensive promotional campaigns for exhibitors to enhance visibility and brand awareness in the market while accessing the most relevant audiences, the fair showcases the latest collections, innovative products and design solutions from the region and around the world, bringing together thought leaders of the global design stage.
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The fair is a key event of the region’s most important creative festival, the annually anticipated event with an extensive lineup of activities taking place in Dubai Design District (d3) and across the city.
Strategically located in the main hub of the fast-paced Gulf, Downtown Design in November offers direct access into the wider Middle East, North Africa and South Asia markets, with a US$ 18 Billion estimated worth of the GCC interiors marketing in 2022; a once a year opportunity to build brand awareness, generate commercial leads and enter new networks.
Downtown Design presents an edited selection of exhibitors, ensuring the fair’s requirements of high-quality products and relevance in the market are met.
In dedicated sections, specifiers and key players in the region’s industry can explore high-end products and innovative solutions for the home, workplace and hospitality sectors; from timeless furniture and homeware by high-end manufacturers to the latest collections and new product launches by contemporary brands.
Country-specific initiatives and trade organisations present their makers and design talent in collective showcases, promoting their local design industries in the Middle East and the fair’s boutique showcase for limited-edition and bespoke design, Downtown Editions offers independent designers, collectives and studios a platform to access top-tier design professionals, HNWIs and relevant public visitors looking to discover, buy or commission handmade and small-scale manufactured works.
Downtown Design is the annual key moment in the region’s calendar to connect with design professionals alongside relevant end-consumers for commercial opportunity and to enhance brand awareness.
With an extensive line-up of opportunities to network with industry peers, meet new clients and hold meetings, the fair hosts a Trade Programme dedicated to the region's most relevant A&ID professionals and specifiers, as well as an action-packed schedule of events and activities specifically for FF&E in the Hospitality and Commercial sectors.
Creative installations, regional pop-up features and bespoke café and bar concepts are staged, alongside a tailored programme attracting HNWIs, public visitors and top-tier design consumers.
The Forum at Downtown Design hosts a series of compelling live interviews, masterclasses and panel discussions between renowned regional and international architects, interior- and product designers alongside leading changemakers in relevant fields of the industry, sharing their insights and first-hand experiences, and generating dialogue about designing a new tomorrow, each day of the fair.
The programme is developed in close consultation with the A&ID community, with topics ranging from changing industry dynamics, using bio-based materials and implementing sustainability in the real world with and the future development of Middle Eastern cities.