Moving, growing, changing – a piece of USM furniture is like life, evolving, making space for the new and continually adapting.

The Swiss manufacturer’s template is based on a shiny metal ball that serves as the template for flexibility, when in actuality, it provides the necessary support to ensure each USM product delivers on its promise of longevity.

The original Haller system has been widely celebrated as a design classic and is included in the permanent collection at the Museum of Modern Art in New York. USM furniture can be found in the Louis Vuitton Foundation offices, The Musée d’Orsay and the Zurich Design Museum, among others. 

The modular system, initially developed by engineer Paul Schärer Jr. together with architect Fritz Haller over five decades ago for their own use, has long ago expanded from its original use in modern offices to be integrated into homes, hotels and public function areas. As such, all USM furniture also derive their special appeal from the contrast between the fact that they are designed and manufactured as industrial pieces while still permitting a maximum amount of customization, which corresponds to the approach from the special history surrounding the origins of USM. Paul Schärer’s initial idea was to combine his love of beautiful things with the dream of creating an industrial company from his ancestors' locksmith shop.

As a result, colour speaks as loudly as the adaptive configuration. USM Modular Furniture Haller celebrated its 50th year in production in 2015, yet its appeal is as fresh and timeless as ever; at the hands of designer and design lovers who are constantly experimenting with colours, textures and formations that ultimately offer new perspectives on a design classic.

The brand has been working in the Middle East for multiple years, and has been actively increasing their presence since 2016. In April this year, USM Modular Furniture’s newest regional distributor, One52, launched their showroom in Dubai.

Exploring the concept of the third place between home and work, their booth that is designed by architect Hannes Werner, founder of the Wanders Werner Falasi studio, will express the full creative potential of their collection.