Sören Strayle, designer of leading kitchen appliances brand Gaggenau, gives us an insight to the “integrated design process”.
On October 30th at 2:50pm, Sören Strayle, designer of leading kitchen appliances brand Gaggenau, will give us an insight to his “integrated design process”, a concept that combines aesthetics with cutting-edge technology and practicality to create products that are stylish, high-tech and easy to operate.
The interaction with a Gaggenau product – on visual, haptic and acoustic levels – is the focus of Sören Strayle’s work. Born in 1970, the graduate designer has been responsible for ensuring that appliances are straightforward and easy to operate since 2004. The challenge for him is to simultaneously bring to life the values of the Gaggenau brand, so that you can see, feel and hear them: only when perfectly coordinated displays, controls and sounds interact with materials and shapes does this experience become unique. Sören Strayle develops new perspectives and creative ideas from everyday experiences and stimulating exchanges with experts. Regardless of whether it is large-scale projects or product details, what matters to him is to develop intelligent sustainable solutions.
Gaggenau is the leading brand for domestic appliances and has taken a pioneering role in innovation and design “Made in Germany”. Its success is based on technological advance and a clear design language, paired with perfect function. The design philosophy of Gaggenau is characterised by tradition and avant-garde. From this tension spring ideas that are implemented with the help of selected materials, intelligent solutions and path breaking control concepts. The company’s high design standards are in the best German design tradition, and its outstanding functions, uncompromising quality and durability not only satisfy today’s requirements. The Gaggenau design approach is therefore focused on the future, and on pioneering developments while refraining from following fashionable trends. One source of inspiration at Gaggenau is professional kitchens whose technology is used for appliances in private homes – for the Gaggenau steam ovens, for instance. The development of such products is a highly complex process involving many experts from different fields. All sorts of new ideas are spawned and rejected; to some extent contradictory ones that must be reconciled; many processes are parallel. The mutual understanding of designers and engineers is one of the key factors of success in this endeavour.
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