The Forum @ Downtown Design

Jonathan Chippindale (Holition)

Samuel Chuffart (Icona)

Michael Vasku (Preciosa)

Intersecting design, art and innovation with emotion, UX is the design currency of the time. 

From retail and hospitality to real estate and installation design, user experience is at the core of the new-age design values. How can experience creation help brands and projects differentiate from the competition?

This panel was chaired by Basem Eid M, Assistant professor of Architecture, College of Engineering, Abu Dhabi University.