The “LA’AL Textiles” brand is inspired by Tajikistan’s natural beauty and takes its name from the precious stone “la’al”, which has been praised by poets and travellers of the East for centuries for its outstanding colour and magical qualities
La’al’s” fame spread across the globe and became a symbol of perfection, elegance, prosperity and success. The brand also draws upon Tajikistan’s rich textiles tradition, the decorative designs of which have adorned palaces and the temples of regents and aristocrats throughout the history of the Tajik people.
The marrying of Tajik folk arts and crafts and modern design epitomizes the ”LA’AL Textiles” brand.
Now the UNIDO project "Modernization and increasing the competitiveness of carpet weaving, embroidery and traditional textiles in Tajikistan" managed to unite 21 Tajik enterprises and effective support their activity.
