Founder Ashlee Loyd is a young industrial/lighting designer, conceptualist, textile lover and lighting fanatic based in Cape Town, South Africa.
Simultaneously inspired by the rich culture of craft in Southern Africa and forms found in nature.
Her aim is to create functional pieces that engage ones emotions, senses and leave you with a hint of nostalgia.
She allows each piece to form organically, combining contrasting materials. Polypropylene multi filament braid, webbing tape, metal wire and soft roving.
She conceptualizes solutions for interior spaces that incorporate traditional decorative techniques such as crochet and modern energy saving lighting methods.
In the Middle East, Studio Loyd is represented by BrandKonnect.