joão Bruno Videira is a self-taught artisan and furniture designer since 2006, when he created his own first brand: água de prata, that reinvents the use of a traditional and excellency raw-material in Portugal.

With a graduation in Communication Sciences, he used to work as a TV journalist and as an independent video producer as well, till he found in art and design his new way of expression. He was born in Portugal in 1973.

He was one of the top ten finalists of the Creative Industries National Award in 2008 and he represented Portugal at the Palermo Design Week in 2010.

Through the fusion of craftsmanship and design, a singular and inspiring vision emerges. In each piece the hand of the artist is always present, and one is drawn into a subtle mastery, and clear depth of purpose. Precision and harmony flow.  

Taking humble and ordinary woollen yarn, the threads are interlaced into different forms and vibrant webs of colour, creating new and extraordinarily unique objects.  

In his work João Bruno Videira draws on a geometry that lifts the spirit and intensifies all the senses. 

This brand is presented by the AIMMP as part of their hybrid showcase ‘The Best of Portugal’.

Discover the showcase here



To express interest in the brand or learn more, please fill out the form below. A representative of the brand will be in touch with you.


By sharing your details you agree to our Privacy Policy and Terms and Conditions.