Why Exhibit

Why Exhibit

Downtown Design is the Middle East’s leading design trade fair.

Dedicated to original, high quality design, the fair brings together an unrivalled selection of cutting-edge established and emerging brands across furniture and interiors to create a unique business platform offering regional brands a platform to showcase and grow their business whilst introducing the international industry to opportunities in the region’s fast-growing market.

Fostering greater interaction, connectivity and commercial opportunity, Downtown Design is dedicated to providing a dynamic environment for architects and interior designers to network and interact easily and efficiently with local as well as international brands.



The commercial centerpiece of Dubai Design Week, Downtown Design is the principal meeting point for the international design community to discover and explore business opportunities with brands.  The fair takes a curated approach to the visitor experience, selecting both established and emerging brands that are ‘best in class’ thus creating a fair of discovery.

In its sixth edition, the fair will present a carefully edited roster of brands across a range of product categories; including furniture, lighting, bathrooms, kitchens, textiles and accessories. 



As one of the world's fastest growing trade fairs, in 2017 the fifth edition of the fair marked its most successful edition to date firmly establishing the fair as the leading design trade event in the region. With a 70% growth in the size of the fair from 2016 and a 20% increase in visitors; Downtown Design has firmly placed itself as the key commercial event of Dubai Design Week.



Downtown Design works directly with exhibitors to advise on all elements from stand design and product selection to shipping and logistics, and provides customised support on communication throughout, from marketing and public relations to social media.

The fair benefits from an excellent international and regional network of media partners and an extensive PR campaign that showcases brands, activities and special projects globally. Our direct communications throughout the year aim to keep visitors informed and engaged with us and our exhibitors.



Downtown Design takes pride in its ability to attract a targeted audience. Registrations increased by 20% in 2017, and visitor numbers exceeded expectation with 15,000+ visitors over the four-day period. We promote the fair through an integrated marketing campaign that includes advertising, digital communications and a personalised VIP and industry outreach programme. 



For the past decade, the Art Dubai Group has played a key role in the Emirate’s journey towards becoming a leading global destination for arts and design through producing the highly successfully and internationally recognized annual art and design fairs and festivals – Art Dubai, Downtown Design, Art Week and Dubai Design Week. These collaborative ventures, showcase a broad programme of creative and cultural events and programming across Dubai, the UAE and beyond. 


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